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1. Set goals for your campaign increase sales, attract advertisers, drive traffic to your site, build brand awareness

2. Develop unique selling proposition (USP) about your company, its products and services; create key message points about the benefits to end users

3. Determine your target audiences:Internet industry, advertisers, consumers, Wall Street, etc.

Read the complete Top 10 list at

About the Submitter
Submitted by Molly Parsley, Online Marketing/Audience Development @ ParentTime, who can be reached at

Are you setting goals?
Do you know what your USP is?
Do you have a media list?
If yes, do you use it?
Are you following your industries trends? If not, WHY? If so, are you acting on what you find?

Diane Carter
Creative ePublishing Coach


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