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Assume the guest on your site is going to subscribe to your e-zine and address them as a subscriber, “Dear eBook Author.”

Offer your guests an incentive for frequenting your web site. Author and epublish an ebook in chapters and release a chapter a week or once a month for 12 months. Offer a weekly contest so they have to revisit every week to re-enter.

Offer your guests a free ebook if they subscribe to your free ezine. “Subscribe to our free e-zine and get a our new e-book for free!”

Alert guests and members by e-mail when you add new content to your site like the addition of your ebook. This will prompt them to visit month after month.

Link your products and services to holidays to obtain free publicity. If you can’t find a holiday create one on your site. Then write an article showing off your product or service for this holiday. “10 Ways to Increase Your Sales during National Entrepreneur Month” or “Increase Your Site Traffic with a Free eBook.”

Copyright Diane Carter, 2005. All Rights Reserved

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