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Daily Archives: November 17th, 2005

Begin branding yourself and your company today by asking and answering these questions:

• Who are we and what do we stand for?
• Why did we start this business?
• What do our customers get from us that they can’t get from a competitor?
• Why do they enjoy about doing business with us?
• Do we have a distinctive and memorable brand?
• What look and feel do we want to convey?
• Do we have a logo?
• Does our tag line explain and motivate clients?

For your logo and printed material you should consider enlisting the help of a professional designer. Remember first impressions are so important that you don’t want to waste even one. offers customized logos, icons and more for small businesses, be sure to check out our portfolio’s while you’re here.

And remember branding is integrated in every aspect of a successful business. So to change the way people think about your company, first you must change the way your company thinks about itself.

Diane Carter
Creative & Digital Publishing Coach

“We cannot discover new oceans until we have the courage to lose sight of the shore.”
Muriel Chen

“The best looking merchandise won’t sell without the intelligent persuasion of somebody’ words.”
Elmer Wheeler

“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.”
Leo Burnett

“Advertising nourishes the consuming power of men. It sets up before a man a goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”
Winston Churchill

“Salesmanship is the art and science of serving the needs of a market by helping them overcome their natural resistance to purchasing something that is ultimately to their advantage and far more valuable to them than the money they exchange for it.”
Carl Galletti