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Begin branding yourself and your company today by asking and answering these questions:

• Who are we and what do we stand for?
• Why did we start this business?
• What do our customers get from us that they can’t get from a competitor?
• Why do they enjoy about doing business with us?
• Do we have a distinctive and memorable brand?
• What look and feel do we want to convey?
• Do we have a logo?
• Does our tag line explain and motivate clients?

For your logo and printed material you should consider enlisting the help of a professional designer. Remember first impressions are so important that you don’t want to waste even one. offers customized logos, icons and more for small businesses, be sure to check out our portfolio’s while you’re here.

And remember branding is integrated in every aspect of a successful business. So to change the way people think about your company, first you must change the way your company thinks about itself.

Diane Carter
Creative & Digital Publishing Coach

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