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“We cannot discover new oceans until we have the courage to lose sight of the shore.”
Muriel Chen

“The best looking merchandise won’t sell without the intelligent persuasion of somebody’ words.”
Elmer Wheeler

“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.”
Leo Burnett

“Advertising nourishes the consuming power of men. It sets up before a man a goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”
Winston Churchill

“Salesmanship is the art and science of serving the needs of a market by helping them overcome their natural resistance to purchasing something that is ultimately to their advantage and far more valuable to them than the money they exchange for it.”
Carl Galletti

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