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Daily Archives: April 23rd, 2006

When Jeff Bezos, founder and CEO of Amazon, was asked, “Why did you name your company Amazon?” He responded, “Earth’s biggest river. Earth’s biggest selection.”

Why did you name your company “fill in the blank?”

Diane Carter
Creative ePublishing Coach

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Creating a buzz in your marketing efforts is like having each of your clients tell two clients, and so on, and so on.

Diane Carter
Creative ePublishing Coach

A book written for everyone is a book written for no one. Who is your target market?

Diane Carter
Creative ePublishing Coach

63% of us zap commericals, and new technology like TiVo makes it easier and easier to tune out marketing messages. This is the future.

So how do you get better results from your marketing efforts?

Use the power of buzz marketing. Get your target audience talking!

Diane Carter
Creative ePublishing Coach

…is all about detail. Every of a brand must be apparent in an organization’s communications, behavior, products and envroment.

~ Unknown

Diane Carter
Creative ePublishing Coach

You become a writer when you write – NOT when someone decides your writing will be published.

Diane Carter
Creative ePublishing Coach