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Daily Archives: April 24th, 2006

A compelling brand presents any company, any size, anywhere with an immediately recognizable, distinctive, professional image that positions it for great success.

Diane Carter
Creative ePublishing Coach

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Word of mouth is one of the best secrets.

Think about it. You are talking face-to-face with clients and potential clients. Which is exactly what all the marketers are trying to accomplish every day: grab clients attention.

By doing it face-to-face you have eliminated your competitors by grabbing the undivided mind share of the client or potential client.

Diane Carter
Creative ePublishing Coach

I believe what makes books sell, more than anything else, is word of mouth.

~ Nora Ephron, screenwriter

Sounds like Buzz Marketing doesn’t it?

Diane Carter
Creative ePublishing Coach