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Monthly Archives: September 2006

“Secrets In Persuading A Potential Client To Buy”
“Secrets Of” grab a reader’s attention because – well people are nosy. We love secrets. Knowing something that is forbidden is fun and can be exciting. When someone has a secret its all we can do until we get it out of them, don’t you agree?

“10 Reasons To Digital Publish!”
“Reasons To” capture the readers attention because it can help them justify their purchase. If the header target’s an exact market you’ll find most readers are able to identify with 6 to 8 of the reason’s which allows you to persuade the reader.

“20 Ways To Lose Weight Faster!” (we all love this one!)
“Ways To” win a reader’s attention because you’re sharing step-by-step information that can improve the quality of their life.

“How To Digitally Publish Your Manuscript Today!”
“How To” secures a reader’s attention because it tells them that they are about to learn something beneficial to their life and business. And they do – they learn how your product or service will benefit their business and or lifestyle faster, cheaper, easier, etc.

“I”m Looking For 30 Dynamic Writers To Co-Author A Digital Bbook, Joining A Group Of Established Experts.”
“I”m Looking For” stops the reader because it sounds like you are asking for help not advertising your business. We all like to help we can so the reader pauses for you.

Copyright Diane Carter, 2005. All Rights Reserved

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A member of my networking group asked me “How do I author a digital book?” Great question. I thought more of you would be interested in the answer.

Here are my 5 steps to defining and authoring an digital book.

Step 1: Define What You Know
Are you an expert in your industry? If so, you might already have all the materials needed to compile an digital book. If you don’t have the material make a list of all the possible ways that your products, services and knowledge can benefit your readers.

People buy things that help them avoid pain. We are hard wired and driven to avoid pain and gain pleasure. These two simple things control our life! Show your reader how you can help them do one or the other or better yet both.

Step 2: Define Your Market
We all have a lot of potential prospects that can afford our services and products, but finding your “target market” is to identify those who are hungry for your services and products.

And remember step one, you are helping them eliminate pain or find pleasure not reciting your product and service features. Let them know how your knowledge and skills will help them.

Step 3: Define & Elaborate Your Qualifications
Once you have identified your best target market, the one that is starving for the very thing that you exceed at, this is where you place your status as the expert.

Your proficiency is your knowledge. Your ebook allows you to show it off in style. When you understand what makes your readers business excel and show them how to use you and your knowledge to be superior you’ll construct emotional identification with your target market.

You will be able to communicate with your readers about their problems | pain in a manner that is credible. The more you communicate, the more your audience will trust you and want to do business with you.

Step 4: Define Your Position As An Expert
Are you a speaker, professional practitioner, adviser, consultant? If you’ve written articles about your specific area of expertise or if you help clients solve painful problems – you have an digital book in you. Now you must let your target audience know it.

A digital book tells people about your expertise and adds credibility to your services. It will help you brand your as a specialist in your industry.

Adding “Author” to your title could open doors for radio and television, newspaper or magazine interviews. All are free and have a much higher impact than paid advertisements.

Send producers, writers, editors, even show hosts and reviewers a free copy. There is no guarantee they’ll call you but when they do you will have the credibility to face their questions.

Which leads to the final step…

Step 5: Define Your Audience
Do not waste time, money and energy targeting an audience that is in no way your client. An digital book for pets would have no impact being marketed to an audience interesting in toy tin collectibles.

Spend your time marketing to an audience that you can flip from reader to client. Create a reader profile by asking yourself, “Who will read my digital book?” If you expect to sell it ask yourself “Who will buy my digital book?”

Remember avoid saying “everyone.” Just because you have authored a digital book about better health (and we all need better health) not everyone is interested in reading about it which also means not everyone is seeking such your digital book. Define your audience and market directly to them.

While these five steps appear to be simple they are not easy.

Final Advice To Authors Interested In Writing A Digital Book
Your digital book has two purposes 1) to educate consumers, small businesses and entrepreneurs on your field of expertise and 2) to market you to potential clients via viral marketing.

Instead of one book, let’s think series. Being the expert that you are you’ll never run out of material!

Your audience today is Internet savvy. They love the Web. They love to surf it. And they know how to use it to seek out specific information. Many of you have the information that 1000s are looking for. Use your expertise and author a digital book.

It is our hope that these 5 steps have helped and answered your questions about epublishing. It is also our goal that in using the 5 Steps to Authoring an Digital Book you will be empowered to write and publish an digital book that will add credibility to your name and business.

Don’t wait – start living your dreams of being an author today! The journey has or will require considerable amount of time and energy – we respect that – sam101.com wants the epublishing experience to be dynamic for you! We would be honored to work with you to create this extraordinary marketing tool.

Conclusion
Now, you have 5 simple steps to authoring a digital book! So what are you waiting on? Go write! And remember sam101.com is a digital publisher and would be honored to help you publish your finished manuscript. Contact us at info @ sam101.com.

Copyright Diane Carter, 2005. All Rights Reserved

Market shamelessly? It is very much an active process — planting seeds, adding value, telling (vs selling), responding and yes, even marketing.

1. Know what it is exactly that you provide/deliver to others.
Work on the exact description of what you offer and you”ll never hesitate to share it with anyone at any time.

2. Make it impossible for potential buyers not to buy or leave with something.
Just make sure that you have something to offer everyone who may come calling on you for help.

3. Feel incredibly proud of what you do and what you offer.
If you don”t totally love what you do, are not proud of exactly how you do it or don”t feel good enough to tell the world about it, it”s going to be difficult to be very attractive.

Read the complete Top 10 list at http://sellingwithoutsellingbysam101-network.ryze.com/

About the Submitter
Originally submitted by Thomas Leonard, Popular Author.

Additional Questions to Ask Yourself:

Exactly what do you deliver?
Do you believe in what you are doing?
Do you believe in your products and services?
Do you believe what you tell your clients?
Do your clients understand the value your offer them?
How can you help them understand it better?

Diane Carter
Humans are Visual!

Probably the most difficult challenge facing any business is how to increase revenue over costs. While there a number of ways to do that, customer acquisition, maintenance and relationships are going to be essential means of accomplishing that task. Here are ten questions with brief joggers to begin the awesome task of discovering that potential.

1. Who is your ideal customer?
The world is too big, time is too short and there are too many people in the world for you to influence them all.

2. What are the solutions that your ideal customer is looking for?
What makes our ideal customer happy, satisfied, want more, need more?

3. What kinds of information does your ideal customer need?
How will they respond to your attempts to provide these solutions?

About the Submitter
This piece was originally submitted by Mike R. Jay, practicing organizational and executive coach, happeneur and writer, who can be reached at coach@leadwise.com.

Additional Questions to Ask Yourself:

Define your ideal customer.
What is your ideal customer looking for?
What type of relationship does your client want?
What do you want?
What type of relationships are your building?
Can you improve them?
When?
How?
What are you waiting on?

Diane Carter
Humans are Visual!