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Probably the most difficult challenge facing any business is how to increase revenue over costs. While there a number of ways to do that, customer acquisition, maintenance and relationships are going to be essential means of accomplishing that task. Here are ten questions with brief joggers to begin the awesome task of discovering that potential.

1. Who is your ideal customer?
The world is too big, time is too short and there are too many people in the world for you to influence them all.

2. What are the solutions that your ideal customer is looking for?
What makes our ideal customer happy, satisfied, want more, need more?

3. What kinds of information does your ideal customer need?
How will they respond to your attempts to provide these solutions?

About the Submitter
This piece was originally submitted by Mike R. Jay, practicing organizational and executive coach, happeneur and writer, who can be reached at

Additional Questions to Ask Yourself:

Define your ideal customer.
What is your ideal customer looking for?
What type of relationship does your client want?
What do you want?
What type of relationships are your building?
Can you improve them?
What are you waiting on?

Diane Carter
Humans are Visual!

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