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Tagline Basics

A Tagline Can Extract The Heart of a Brand
1. It must be short
2. It must differentiate you from your competitors
3. It has to be unique
4. It should evoke an emotional response
5. It must create interest
6. It should be easy to remember
7. It should capture your brand essence

Taglines are also often difficult to create and have shorter life spans than your visual image.

POWERAction:
Ask yourself:

• Does it live by the seven basics above?

If you answered no it is time to revamp and/or recreate your company tagline.

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