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Types of Taglines – Part One

There are different types of taglines for different types of company strategies and company styles.

Descriptive describes the service, product or brand
Provocative provoke thought
Specific establishes leadership in an industry
Imperative demands action
Superlative positions the company as best in its class

Ask yourself:
1. Does your tagline fit one of the above types?
2. Can it be tweaked to fit one?
3. If so, which one fits your company strategy and style best?

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