Types of Taglines – Part One
There are different types of taglines for different types of company strategies and company styles.
• Descriptive describes the service, product or brand
• Provocative provoke thought
• Specific establishes leadership in an industry
• Imperative demands action
• Superlative positions the company as best in its class
1. Does your tagline fit one of the above types?
2. Can it be tweaked to fit one?
3. If so, which one fits your company strategy and style best?
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