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Daily Archives: June 1st, 2007

sam101.com is a renowned POWERBranding and digital publishing company based in Atlanta, GA.

POWERBranding raises the bar of your company.

Enter our online contest simply by posting a response to this entry telling me why you need a free POWERBranding logo to brand yourself and or your company.

It starts with a strong company image. POWERBranding is emotional, compelling, it builds from your strengths, your convictions, your strategy, your operating principles and everything you do in your business. It is a substantial alignment of all of these things in concert with your company’s “signature,” “mark,” and or “image.”

Contest starts on June 4, 2007 and ends June 18, 2007.

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Types of Taglines  Part Two

Descriptive describes the service, product or brand: UPS Moving at the speed of business

Provocative provoke thought: Dairy Council, Got Milk?

Specific establishes leadership in an industry: Volkswagen, Drivers wanted

Imperative demands action: Nike, Just do it

Superlative positions the company as best in its class: BMW, The ultimate driving machine

POWERAction:

  • Begin writing your tagline.
  • Brainstorm and write down what comes to mind.
  • NO editing at this point.
  • Organize them into the above categories.
  • Start crossing off the taglines that do not meet your company’s criteria, strategy or style.
  • Rewrite the tags that need power WOW! or definition to them.
  • Narrow your list to the top three.
  • Get a few opinions on the final three taglines but DO NOT use a consensus to make your final decision. Consensus brings mediocrity that will not help you stand out from your competitors.
  • Finally make your decision and immediately move to implement it!

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! How will you know? Easy. Contact me.