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Types of Taglines  Part Two

Descriptive describes the service, product or brand: UPS Moving at the speed of business

Provocative provoke thought: Dairy Council, Got Milk?

Specific establishes leadership in an industry: Volkswagen, Drivers wanted

Imperative demands action: Nike, Just do it

Superlative positions the company as best in its class: BMW, The ultimate driving machine


  • Begin writing your tagline.
  • Brainstorm and write down what comes to mind.
  • NO editing at this point.
  • Organize them into the above categories.
  • Start crossing off the taglines that do not meet your company’s criteria, strategy or style.
  • Rewrite the tags that need power WOW! or definition to them.
  • Narrow your list to the top three.
  • Get a few opinions on the final three taglines but DO NOT use a consensus to make your final decision. Consensus brings mediocrity that will not help you stand out from your competitors.
  • Finally make your decision and immediately move to implement it!

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! How will you know? Easy. Contact me.


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