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Daily Archives: June 2nd, 2007

sam101.com is a renowned POWERBranding and digital publishing company based in Atlanta, GA.

POWERBranding raises the bar of your company.

Enter our online contest simply by posting a response to this entry at http://sam101.com/category/branding/ telling me why you need a free POWERBranding logo to brand yourself and or your company.

It starts with a strong company image. POWERBranding is emotional, compelling, it builds from your strengths, your convictions, your strategy, your operating principles and everything you do in your business. It is a substantial alignment of all of these things in concert with your company’s “signature,” “mark,” and or “image.”

Contest starts on June 4, 2007 and ends June 18, 2007.

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Just because you think your product is better, doesn’t mean the client will share the same perspective.

How to Differentiate yourself:
Be better prepared by applying POWERBranding
Provide more value by employing POWERBranding
Improve your communication by utilizing POWERBranding

POWERAction:
Ask yourself:

There may be no difference between you and your competition unless the client/prospect perceives a difference.

Honestly, does yours? If not, improve your questions bring better ideas to the table, WOW! your client/prospect, and engage POWERBranding as a tool today!

“POWERBranding can help differentiate your company from the crowd.” ~ Diane Carter

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

POWERBranding is Good Business

Your identity adds value to your marketing and your communications through consistent, smart, and clear messages, your value is reinforced by POWERBranding.

Effective POWERBranding is valued because it builds awareness, increases recongnition, communicates uniqueness and quality, and expresses a competitive difference.

POWERAction:
Ask yourself:

If POWERBranding requires a consistent and coordinated presentation of your business identity across all communications.

Does yours? If not, start planning now to correct your brand and communications.

“POWERBranding attracts an audience and creates a desired perception” ~ Diane Carter

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

… is becoming increasingly complex, with ever more information to be assimilated and problems to be solved.

POWERBranding© will make your company products / services stand out from the crowd making it easier for your clients and potential clients to reach you. Inturn allowing you to solve their problems with your products and services, increasing your sales and your bottom-line!

POWERAction:
Ask yourself:

How important is POWERBranding©?
Really Important

What can POWERBranding© do for you?
Increase awareness

What can POWERBranding© to for your sales?
Increase them

What can POWERBranding© do for your success?
Make it or break it

“Become a NO-LIMIT person.” ~ Dr. Wayne Dyer

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

more sales
more profit
better image
more customers
more notoriety
more visibility

POWERBranding© will create a BETTER IMAGE for your company and products which will lead to MORE VISIBILITY and NOTORIETY bringing MORE CUSTOMERS to your door so you can make MORE SALES and gain MORE PROFIT.

POWERAction:
Ask yourself:
Is it Price or Profit I want?
Consider: Price lasts for a moment but Profit lasts a life-time.

“If clients like you, believe, trust and have confidence in you…then they buy from you.” ~ Jeffrey Gitomer

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

http://sam101.com/promotion/home.htm
http://www.thebrandadvantage.blogspot.com/
http://www.myspace.com/sam101com
http://blog.myspace.com/sam101com
http://sam101com.bebo.com

Descriptive describes the service, product or brand
• UPS – Moving at the speed of business

Provocative provoke thought
• Dairy Council – Got Milk?

Specific establishes leadership in an industry
• Volkswagen – Drivers wanted

Imperative demands action
• Nike – Just do it

Superlative positions the company as best in its class
• BMW – The ultimate driving machine

POWERAction:
Begin writing you tagline.
Brainstorm and write do
wn what comes to mind.
NO editing at this point.
Organize them into the above categories.
Start crossing off the taglines that do not meet your company’s criteria, strategy or style.
Rewrite the tags that need power WOW! or definition to them.
Narrow your list to the top three.
Get a few opinions on the final three taglines but DO NOT use a consensus to make your final decision. Consensus brings mediocrity that will not help you stand out from your competitors.
Finally make you decision and immediately move to implement it!

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

There are different types of taglines for different types of company strategies and company styles.

• Descriptive describes the service, product or brand
• Provocative provoke thought
• Specific establishes leadership in an industry
• Imperative demands action
• Superlative positions the company as best in its class

POWERAction:
Ask yourself:
1. Does your tagline fit one of the above types?
2. Can it be tweaked to fit one?
3. If so, which one fits your company strategy and style best?

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

A Tagline Can Extract The Heart of a Brand
1. It must be short
2. It must differentiated you from your competitors
3. It has to be unique
4. It should it evoke an emotional response
5. It must create interest
6. It should be easy to remember
7. It should capture your brand essence

Taglines are also often difficult to create and have shorter life spans than your visual image.

POWERAction:
Ask yourself:
• Does it live by the seven basics above?

If you answered no it is time to revamp and/or recreate your company tagline.

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me today.

1. Get more prospects
2. Make more sales
3. Be remembered
4. To build relationships
5. Increase awareness

What do you need to do to be explode your POWERBranding© efforts?
a. Have a WOW! 30-second commercial, both personally and professionally.
b. Dedicate your time to the Three C’s – clarity, consistency, and constancy.
c. Have a Plan.

POWERAction:
Ask yourself:
1. Who do I know that can help me create a WOW! 30-second commercial?
2. Am I dedicated to the Three C’s?
3. What is my Plan?

If POWERBranding© is so important, why aren’t you out there doing more of it?

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.