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Winston Churchill once said, “The important thing about education is appetite.” The same can be said about research. To build your brand you must be interested in do research and studying your competition and other brands in general.

Here is my challenge to you. This weekend go to the bookstore and spend 30 minutes to an hour reviewing at least 15 to 20 magazines that you normally never look at. Take a note pad because you’ll need it. Check out the ads and write down your likes and dislikes.

Better yet invest in yourself and buy them! Take them home and tear out the ads and logos that attract you. Start a scrapbook and make notes on each tear sheet. Was it the logo, the text, the colors, maybe it was the photo or the use of white space.  Create files and use them to jumpstart your creative muse the next time you need a little extra juice in creating an ad.

By the way, this is a health obsession and will help you stretch and grow. I suggest you do this exercise once a month.

Diane Carter, sam101

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