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Sales are the process by which a company decides what it will sell, to whom, when and how, and then does it.

Sales and marketing go hand-in-hand and both need a plan to achieve a positive result. Successful selling also requires that the product or service is of suitable quality for its target market, and that [you] the selling company takes good care of its customers.

Your plan should include:

Sales Cycle – the Sales Cycle term generally describes the time and/or process between first contact with the customer to when the sale is made.

Sales Forecasts – also called sales projections, these are the predictions that sales people and sales managers are required to make about future business levels.

Sales Funnel – describes the conversion of prospects into sales. Prospects are fed into the top of the funnel, and converted sales drop out at the bottom. The Sales Funnel is a very powerful sales planning and sales management tool.

Sales Report
– a business report of sales results, activities, trends, etc., traditionally completed by a sales manager, but increasingly now the responsibility of sales people too.

Sales Pipeline
– a linear equivalent of the Sales Funnel. Prospects are fed into the pipeline in order to drop out of the other end as sales.

Nowadays, more is demanded from the selling process. If you need a sales training program developed for your company or if you have questions or comments about selling, sam101 is here to help, contact us today.

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