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Category Archives: Branding

Diane Carter is the president of The MedicMinder and sam101.com.

The MedicMinder serves caregivers using a brilliant organizational and record-keeping system for medical and drug history.

Sam101 is a renowned branding company based in Atlanta, GA.

The MEDICMINDER

The MedicMinder (MM) serves care-givers using a brilliant organizational and record-keeping system for the patient’s medical and drug history, saving critical time and possible the patient’s life, with the innovative wellness medical journal.

Care-giving related to medical needs can be complicated. Our approach emphasizes easy and quick access to medical and drug history, through our easy record-keeping system, which includes contact numbers for family and doctors. We believe this to be a proactive approach. Reducing the need to guess or stress over answers regarding a medical and drug history.

Simply stated: The MedicMinder is Trusted by Caring Families.

SAM101.COM

Sam101.com makes it as easy to work with a designer. It is our business to understand the graphic design fundamentals. And we make it our goal to explain these fundamentals along with the process in terms that leave out all the “techy talk” so you are comfortable with the course of action. No hassles. No red tape. No surprises.

Our testimonials are proof that we are dependable, professional, creative, dedicated, reliable, deadline orientated and more. Please review and read them for yourself. If you’d like a business referral contact me.

We invite and encourage you to visit our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.

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Everyone knows that a marketing plan is essential to the success of every business. If you don’t have one, develop one, then put the plan in a three-ring binder to use as a quick desk reference. Refer to it often and monthly is not to often. Place tabs in it and keep up with your progress regarding your results; this allows you to track performance as you follow the plan and to make needed changes as you go.

Consider that even blueprints need tweaking once you break ground.

The term marketing covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. You can see a good plan covers a lot and should always include the Four P’s: Product, Price, Place and Promotion.

Sam101 is here to help you with your promotions. Effective promotions include packaging, branding, advertising, events and word-of-mouth. Together we’ll decide what the best form or forms of promotion will produce the highest results. Once we’re comfortable with the approach you’ll incorporate it into your strategy.

If you have questions or comments about your marketing needs, please contact us. In the mean time, visit our archives.

Click Testimonial to read the experiences of a few of sam101’s clients.

With our ever-growing morgue of unused custom logo designs, we’re happy to offer them at a deep discount for your project.

There are times when a custom created logo is essential and other times when a semi-custom design would do saving you money and time!

Sam101 realizes this and that’s why we’ve opened our morgue of unused custom logo designs to you.

Semi-custom logos from our morgue file are priced at $99!

Contact us and tell us about your project and needs. We’ll provide you with a PDF file filled with possible options. Once you chose a file and we receive payment via PayPal we’ll change the name and send you web ready files in both color and gray scale.

Turn around time generally ranges from 1-2 working days.

Logos are sent to you in file formats that come with our standard custom logos. This includes GIF, JPG and PNG. We are happy to provide additional file sizes, but such requests will affect the final delivery cost.

Unlike our custom logos, semi-custom logos are not licensed to a single client for use. Meaning they maybe sold up to five times before being retired.

Custom logo work in terms of ownership and provides the greatest value for clients. Once final payment is received, you own the custom logo and all rights to use it however and whenever you see fit.

If you need to have a unique logo designed and developed, sam101 is more than happy to design something special just for your project and needs!

Sam101 has offered custom designs for over six years for companies both large and small and we have more than 27-years of design experience supporting us.

Our testimonials are proof that we are dependable, professional, creative, dedicated, reliable, deadline orientated and more. Please review and read them for yourself. If you’d like a business referral contact me.

We invite and encourage you to visit our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.

Contact us and let us put our expertise in design to work for you today!

With the start of sam101.com’s sixth season comes a whole new look for the website. I’m happy to say that the look is fun, bright and much easier to navigate than the old site.

One of my favorite features is the expanded service’s found under “Making the Right Choice.”

Speaking of the sixth season premiere – we encourage you to visit and scan our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.

Ask and ye shall receive. Hit the “contact” link and send me specific questions and I will answer them as we go. Answers are always free. Submit your project specs and receive a free no-pressure quote within 24 hours or less.

Watch our forums where we will be for sharing stories and tricks about branding, digital publishing, marketing and sales as a teaching tool for startup and small businesses by mid-year 2008.

And coming soon our calendar will be used to manage local marketing and sales seminars and networking events.

What are you waiting on – explore and enjoy!

Check back often because you are not going to want to miss all the exciting things planned for 2008!

People are naturally drawn to creative people. If you cultivate your creativity you will enhance your branding and become more attractive to the masses and they will be drawn to you.

Diane Carter, sam101

An effective leader displays the following characteristics:

  • Listens
  • Motivates people
  • Communicates successfully
  • Present consistent information
  • Resolves problems effectively
  • Plans well
  • Coach’s people
  • Respects those they lead
  • Enthusiastic
  • Risk-taker
  • Flexiable
  • Resilient
  • Disciplined
  • Accountable
  • Supportive
  • Sets clear goals

Is it a coincidence that a good brand shares the same characteristics that a good leader displays?

Diane Carter, sam101

One look at Oprah and we understand that she is the brand. She quits the show closes and the magazine fades.

As an entrepreneur or small business owner you too are the brand. It is your personality, skills, talent and integrity that have taken you to your present day success.

Learn to market your brand and in doing so you will continue to market your companies brand!

For helpful hints on marketing and branding you look at other entrepreneurs and what they are doing to standout. Remember branding and marketing is not an exact science, it is not a one-size-fits-all process the point of the exercise is to help springboard your ideas.

Spend time at the mall and make notes of what attacks your attention, when you go to the grocery store next time spend a little extra time checking out the packaging of those items that grab you, look at the next menu a little closer, listen to the commercials with a different prospective become a sponge of things that attract you and ask yourself: Is that me, my company, my services, my products?

If you need help to brand yourself, find help! Invest in yourself and your dream. If you won’t invest in yourself how can you expect your potential/clients to invest in your dream?

What does “branding” mean to you?

Growing up in the ’50s and ’60s, I still have a vision of hot branding irons in a coal or wood fire, and some rancher roping a steer or a horse and pushing the red hot “branding iron” against their skin to make sure the name of their ranch was “branded” on the animal. OUCH!

But, the brand was on the animal forever.

In today’s marketplace, that’s what all brand makers and brand sellers seek to achieve. Get their name or product emblazoned on the mind of the buyer, and keep it there. Permanently.

ONE PROBLEM: Just because you “know the brand” or “remember the brand” does not mean you’re going to BUY it. And the reality is if I know it and recognize it, but I don’t buy it, then all the money spent on branding is wasted. OUCH!

To read the full article by Jeffery Gitomer copy and past this URL into your browser: http://www.gitomer.com/index.cfm?GitAction=Column.ArticleDetail&ArticleID=2141

I’ll be back as soon as possible with more tips on POWERBranding, marketing and digital publishing. In the mean time if I can be of any help please contact me.

Diane Carter
http://www.sam101.com

……Jeanne Fuller! You can find out more about her here: http://www.foraccess.com.

CONGRATULATIONS Jeanne! Thanks to who entered and keep watching for the next contest coming soon!

Diane Carter, POWERBranding Expert, sam101.com