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Category Archives: Digital Publishing

Diane Carter is the president of The MedicMinder and sam101.com.

The MedicMinder serves caregivers using a brilliant organizational and record-keeping system for medical and drug history.

Sam101 is a renowned branding company based in Atlanta, GA.

The MEDICMINDER

The MedicMinder (MM) serves care-givers using a brilliant organizational and record-keeping system for the patient’s medical and drug history, saving critical time and possible the patient’s life, with the innovative wellness medical journal.

Care-giving related to medical needs can be complicated. Our approach emphasizes easy and quick access to medical and drug history, through our easy record-keeping system, which includes contact numbers for family and doctors. We believe this to be a proactive approach. Reducing the need to guess or stress over answers regarding a medical and drug history.

Simply stated: The MedicMinder is Trusted by Caring Families.

SAM101.COM

Sam101.com makes it as easy to work with a designer. It is our business to understand the graphic design fundamentals. And we make it our goal to explain these fundamentals along with the process in terms that leave out all the “techy talk” so you are comfortable with the course of action. No hassles. No red tape. No surprises.

Our testimonials are proof that we are dependable, professional, creative, dedicated, reliable, deadline orientated and more. Please review and read them for yourself. If you’d like a business referral contact me.

We invite and encourage you to visit our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.

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With the start of sam101.com’s sixth season comes a whole new look for the website. I’m happy to say that the look is fun, bright and much easier to navigate than the old site.

One of my favorite features is the expanded service’s found under “Making the Right Choice.”

Speaking of the sixth season premiere – we encourage you to visit and scan our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.

Ask and ye shall receive. Hit the “contact” link and send me specific questions and I will answer them as we go. Answers are always free. Submit your project specs and receive a free no-pressure quote within 24 hours or less.

Watch our forums where we will be for sharing stories and tricks about branding, digital publishing, marketing and sales as a teaching tool for startup and small businesses by mid-year 2008.

And coming soon our calendar will be used to manage local marketing and sales seminars and networking events.

What are you waiting on – explore and enjoy!

Check back often because you are not going to want to miss all the exciting things planned for 2008!

I Am the Company
http://sam101.com/2007/11/21/i-am-the-company/

SPAN and PMA
http://sam101.com/2007/11/21/span-and-pma/

Do You Believe?
http://sam101.com/2007/11/21/do-you-believe/

Where Is Your Receipt?
http://sam101.com/2007/11/21/where-is-your-receipt/

Consider this:

Digital Publishing is less expensive and more effective than traditional publishing. With digital publishing you have no physical inventory; you don’t have to pay for shipping and handling in order to reach your market; and the revenue stream is yours because in most cases you don’t have to deal with a middleman to move your digital book, usually it is distributed directly from you to the reader.

Diane Carter, sam101

When self-publishing your digital book before submitting your manuscript to any publisher you must be sure it is as clean as possible. Make sure it has been edited, proofread, and finalized before surrendering it for design work.

Once the designer starts formatting and placing the text is not the time to start editing and proofing.

It is true that when the designer sends you the draft you may find one or two typos. That is expected. In the trade those are known as “Author’s Alterations” or “AA’s.” However, what we are trying to avoid is adding or deleting full sentences or worse yet full paragraphs. These additions and or deletions can cause three and four times the labor (increased time) for the designer equaling amplified costs for you the author.

Diane Carter, sam101

The author is one of the best promoting tools available. That’s right!

Talk about your book with individuals and groups; volunteer to speak at local groups like the Kiwanis, Ladies Auxiliary, Rotary club or other local events.

You should be carrying copies (CD’s versions are easily carried and inexpensively produced compared to soft back or hardback versions) everywhere you go. Never speak at a meeting without asking if it is possible to have a table in the back of the room displaying your book. In the speaking business this is referred to as back-of-the-room sales.

If you are selling CD versions you’ll need a tabletop poster (no smaller than letter size and it is better if it is legal size – as long as the cover is professionally designed and is high res you’ll have no problem printing it for display) of your book cover to grab their attention.

And if having a supply on hand to sell is not possible you MUST have a flyer or better yet a business card to hand out that tells the potential reader how to find and purchase your book.

As you plan your day, week, month, networking meetings and other events you plan to attend don’t forget to PLAN AHEAD!

Using Digital Books (EBooks) to POWERBrand Your Business (Interview)

Hello Online Marketers! This is Kim Beasley again. This week we are featuring Diane Carter of Sam101.com. I really enjoyed doing this interview with Diane. In fact, I think I got way more out of this interview than Diane may have!

If you need an ebook developed and done for you, Diane is the “go to” person for you. She can also develop a custom logo (POWERranding) for your business, a slogan, and a lot of other things. She’s been teaching me all about “Branding” my business. When you’re done reading this interview, go check out Diane’s website – http://www.sam101.com.

KB: (Kim Beasley-http://www.KimBeasley.com): Diane Carter, thank you for taking the time to participate in this interview for our readers. To set the stage for this interview, would you please tell us a bit about yourself?

DC: You waste no time getting to the point Kim. So here goes. With more than twenty-three years of sales and marketing experience, I assist clients in their growth, to reach and sell beyond their limits.

As an entrepreneur I co-founded and acted as the Chief Creative Officer in a very successful design studio from 1986 to 1996. Clients ranged from the corner Mom and Pop shop to Mohawk Carpet, Georgia Pacific and beyond.

In 1997 I focused my energy and passion on sales coaching and training. I trained nationwide for corporations, and their clients including Verizon, TMobile, Cingular, MCI, CompUSA, Circuit City, Best Buys, Office Depot and Staples.

Today I have merged my multiple talents and skills in sales and marketing and founded sam101.com the premier sales and marketing site for entrepreneurs and small businesses worldwide. Our mission is to improve the quality of entrepreneurs and small business sales and marketing efforts for their greater revenue.

I can tell you about me all day but I think to really know who I am and how I work readers should visit sam101.com and click on the “Testimonial” link to experience the personal journeys of a few who have benefited from my passionate and motivational style.

KB: Diane, I feel your energy in and all through your words, wow! Okay, give us your elevator speech, or 30-second spiel, about what you do, about your current business:

DC: That’s easy. sam101.com is a premier sales and marketing site for entrepreneurs and small businesses worldwide. Our mission is to improve the quality of entrepreneurs and small business sales and marketing efforts for their greater revenue.

Kim, most new and small businesses begin with a shoe string budget. I understand that and our fees reflect that understanding. Don’t confuse the savings sam101.com offers you with the quality of work. All of our services are packed with twenty-three years of experience – guaranteed!

Sam101.com has been developed as a membership (fee) site. However, as of October 18, 2004 the site– for a limited time – is free to everyone registering. Once I have 1000 new members it reverts back to a yearly membership fee. Don’t miss out, don’t delay, register today: http://www.sam101.com .

KB: I’ve seen how much you reach out to help others in business Diane, and what incredible quality work you do too. How long have you been in business for yourself?

DC: I’ve been independent since 1986. Even the 5-years spent training for corporations were spent independently.

KB: That’s definitely speaking as someone confident in what she does and it sure shows in the service and amazing finished product of all you do Diane. Why or what was the determining factor for you in starting your own business?

DC: I continually found myself in conversations with entrepreneurs and small business owners who needed to tap my knowledge and skills in sales and marketing. Time after time I heard comments like: “I wish you had been in our meeting yesterday, “How would you advertise this?” or “How would you promote that?”

I knew that Atlanta had more than half a million entrepreneurs and that I had something of value to offer this group. I realized that the creative techniques that come so easily to me can be shared (fee reasonably) with others and, more important, need to be shared with others for everyone’s greater good.

KB: Absolutely! What, in your experience, has been the greatest benefit in running and owning your own business? What do you like best about your business?

DC: I like the flexibility it offers. I like being able to change directions when something isn’t working without all the red tape of the corporate world. I am considered among friends and peers to be an idea generator and promoter. I like creating ideas and bringing them to life! I live for this.

KB: I’m inspired just listening to you! Running a business takes a certain “mindset” so tell us what is the most difficult or challenging part of having and running your own business:

DC: Starting a small business takes time and persistence. You must not let small challenges defeat you. You must create a network of supportive like-minded people whose only agenda is to see you succeed; a great reason to work with a Creative Coach.

KB: This is a point that bears repeating too because I keep hearing it lately: to not let life challenges defeat you. Thank you for bringing this point home. Who is your primary target audience and how do you attract them?

DC: It’s not only worth repeating here but also worth repeating to yourself daily. Gold metal winners are only milliseconds better than those they compete against are. If they had given into little challenges would they be winners? Sorry I digress…

My target markets are entrepreneurs and small businesses between 5 and 15 people. I work best with people who are passionate about their business idea and are determined to succeed. They are creative spirits and need help in fleshing out their ideas.

KB: That’s right Diane and having someone direct us who has the creative skills is not even a luxury but a necessity in this day and age. Can you share with our readers what you are currently doing to promote your business? How do you integrate your online promotions with your offline promotions?

DC: Currently I am focusing on networking – on and offline, receiving great referrals and building partnerships and alliances with other companies that offer services and products that complement sam101.com.

KB: There is a skill involved in learning who to align yourself with to complement rather than compete with your business too. I bet this is also another of your talents when working with clients. Is your business primarily online or offline or both?

Yes, strong alliances with the right partners can do many things to help your business succeed.

Sam101.com is primarily online. However, I don’t believe in the “build it and they will come” theory. Just having a site online does not in any way assure you of business. On the other hand being online allows businesses like myself who deal in e-documents to easily do business worldwide.

KB: Yep, that “build it and they will come” theory washed out with the dot com crash I believe. What is your best source of customers, prospects and/or clients?

DC: My best source is through networking and referrals. A short list of the best qualities in my clients includes passion, creativity, positive, collaborative and rapid responders. So if you know of anyone with those qualities needing my services and products please send them to sam101.com. If they visit soon they may luck into a free membership. This is a limited time offer so they need to hurry!

KB: Great qualities! Since we’re are having this interview on the International Virtual Women’s Chamber of Commerce channel, we know you are a member of this organization but are you a member of any other professional organizations? If so, would you please tell us a little bit about them and why you chose these particular organizations to affiliate yourself and your business?

DC: IVWCC is one of the ways I network online. I also am a very active member of Ryze.com. From September 2003 to 2004 I was the local Chairperson for Ryze.com in Atlanta.

I also belong to Linkedin.com and I am joining ZeroDegress this week. Until recently they were PC based so I was unable to take advantage of their service. I have been on their waiting list and I received a notice just this morning they are now Macintosh friendly.

As far as offline networking goes, I have been a chapter member of ToastMasters and a Chapter Leader of a BNI group in Nashville for a year.

KB: ZeroDegrees is a new one to me but I bet if you’re joining, it’s a good one! Combining offline and online networking is also vital. On average, how often do you visit those networks? Do you post messages there regularly?

DC: I visit and post in Ryze everyday. I also run a network group on Ryze called “Selling without Selling.” For Ryze members you may join this group by visiting http://GiveNTake-network.ryze.com/.

In October Selling without Selling began offering monthly 5-Day business related interactive training. This is a win-win for everyone. Group members are exposed to successful business tips, ideas, strategies, best practices etc., covering topics from communication to self-promotion. The programs are based on some of the ebooks published by sam101.com; giving the author 5-days of exposure to a group of 800+ members.

If any IVWCC member would like to publish with sam101.com and have a 5-Day program designed to spotlight them on Selling without Selling they should contact me.

KB: I just joined your Selling without Selling recently myself Diane and I can attest to the incredible tips provided and interaction –although I’ve been a lurker so far! Moving onto a very vital subject in online business, on average, how many email messages do you receive every day?

DC: Thanks for joining. I appreciate your support. But don’t just lurk – participate! On average I receive between 75 and 100 emails.

KB: That’s not too bad actually. About how many of those emails are actually email you either requested, from clients, or pertinent information?

DC: All of them, I eliminated the spam and non-essential email from the count.

KB: Okay, so you left off all the annoying spam! What is your number one complaint, if any, about email? …and how do you think it could be resolved?

DC: Spam and you can’t. You can slow it and possibly divert some of it, but you can’t stop it.

KB: I’m inclined to agree because nothing has stopped it yet – certainly not any laws. Do you publish a newsletter / ezine?

DC: Currently no but I do have something in the works. When launched it will focus on small business matters and target the same entrepreneurs and small businesses that sam101.com targets. I do contribute to several newsletters when invited or requested. Like Kim Beasley’s a IVWCC member, newsletter.

KB: That sounds like a newsletter worthy of subscribing to and reading Diane. How about generating new subscribers? How do you do that or is that even a consideration in your type of newsletter?

DC: Describe the benefits of signing up. The “What’s in it for me” question. List reasons one must have your ezine.

Keep it free!

Offer a free ebook or two! Let sam101.com work with you to publish your own custom ebooks just for this.

Put your ezine link in your signature file and use it every time you send an email. You will be surprised at how many emails you send and the number of sign-ups you will get. Just go back to my answer on #14 – 75 to 100 emails a day. Again, point out the benefits of joining your ezine.

Ask readers to pass it on to their friends and their lists. If they like your ezine or you – they will.

KB: Okay, I’m taking notes! Do you subscribe to any newsletters?

DC: Yes, I do. And I receive them in many formats, from simple text, to HTML, to online with email notification as you mention.

KB: That’s great! Are you familiar with RSS?

DC: Yes. Rich Site Summary (RSS) format (aka “Really Simple Syndication) is a lightweight XML format designed for sharing headlines and other Web content.

KB: You ROCK, Diane! Do you use RSS in any way for your business and/or personal purposes?

DC: LOL. Thanks. I know what RSS is but I don’t currently use it. I am researching it and plan on adding it to sam101.com before the year ends.

KB: Okay, do you read or subscribe to any RSS feeds/blogs?

DC: Not currently

KB: Well, these IVWCC channels can be your first ones! There are so many ways to promote ourselves online and off, and one of the most touted and apparently great ways to do so online is to write articles. Do you write articles for use on the internet?

DC: Oh, how could I not mention the IVWCC channels? I don’t write articles. However, I have authored and published 5 or 6 ebooks. And I have several more in the works. There’re many sites that you can upload your ebooks
for free (to spread your word and brand yourself) similar to the sites available for articles. I even published an ebook titled, “How & Why to Publish an eBook.” It highlights many of those sites. You can download it free at sam101.com. You’ll find it at the Resource Center under eLibrary.

KB: You’re right about that and they seem to have more power than a standard article too. Have you ever submitted a press release? How has that worked for you?

DC: They do produce a bigger impact than an article here and there. And they tend to be passed around more often than articles creating a “viral” (forgive the term) buzz.

As far as press releases go, I have in the past. Nothing recently. I’ve experienced some marginal success with them. Like anything to get the biggest bang for your buck you must stay consistent with it. A press release once or twice a year is not going to brand you.

KB: Diane, I really like your independent style. You do what works for your business and that’s coloring outside the lines in some ways. What is the most creative thing you have done to attract customers?

DC: Creativity is wonderful and I live for it however, while one creative idea may work for your business the same promotion may kill me. So I prefer to leave everyone with this thought – Often the simplest marketing approach is the best – and one that almost always guarantees positive results when done correctly and persistently is networking and referrals!

KB: Awesome advice Diane – I especially like the keeping it simple approach. If there was one thing you wish you had (other than time!) to help you grow your business, what would it be?

DC: A larger network, more like-minded peers with a sincere desire to grow and succeed. My goal for 2005 is to grow my network to 10,000. This is very achievable. In less than 9 months of concentrated effort sam101.com currently has a network of over 2000.

KB:
What a great goal – you can count me in that number! If you could offer a word of advice to someone wishing to start a business in your field, what would you tell them?

DC: First adding you makes it 2001. LOL Thank you!

I don’t know about “in my field” but my advice to anyone wishing to start any business would be know what you do best and do it! Know who your best clients are and attract them. Know whom you can’t work for and don’t try. You can not be everything to everyone. Focus your efforts!

KB: You’re the second person this week I’ve heard say “focus your efforts” – that is advice well heeded! Thank you so much Diane for taking the time to participate in this interview.

2004

ENTER MAY’s POWERBranding© LOGO CONTEST TODAY!

In 50 words or less tell me why you want and need a POWERBranding© logo and you could win one FREE! No strings attached…

Enter our online contest simply by posting a response to this entry in my comments column at http://www.myspace.com/sam101com telling me why you need and deserve a free POWERBranding© logo to brand yourself and or your company.

Only one entry per person.

Entries over 50 words will be discarded. (Posts must be friendly and cannot contain foul language. All entries are subject to approval prior to posting. Entries not approved for posting will be disqualified and not eligible to win.)

All qualified entries will go in a hat and a winner will be drawn.
Winner will receive one free POWERBranding© logo – $198 value!

There are no entry fees, no subsidy payments, no strings and no purchases of any kind required to enter and win the contest.

Next contest starts on May 7, 2007 and ends on May 21, 2007. Winner will be notified on Friday, May 25, 2007.

Enter NOW!

Virtual Brown Bag Lunch & eMixer for Women Business Center Staff: “Business Experts on Demand” Share Their No-Nonsense eBusiness Knowledge

WHAT: “Business Experts on Demand”—the founders of the International Virtual Women’s Chamber of Commerce, Under the Looking Glass, 1st Podcast Publishing, sam101.com, and HINZtime Virtual Assistance—have partnered together to give an introductory virtual brown bag lunch and eMixer for the staff of women’s business centers (WBCs). The event will combine a 1-hour live power discussion in an online conference room with a 24-hour networking session conducted on an email listserv to accommodate busy schedules.

WBCs will now have a virtual bridge that connects them. As a participant in the virtual brown bag lunch and eMixer, they will:
•Learn how they can give their clients/members access to the clients/members of other WBCs via the Internet.
•Identify key eBusiness topics they should focus on to help their clients/members effectively set up shop online.
•Network with staff leaders of other WBCs to discuss how they can support one another.
•Discuss how to make their site more prominent online to attract more clients/members.
•Brainstorm and discuss issues affecting their WBC.
•Discuss in-kind contributions donated by the “Business Experts on Demand.”

WHEN: Tuesday, October 24 starting at Noon Eastern OR Wednesday, October 25 starting at 3:00 p.m. Eastern (Noon Pacific). Select the date that accommodates your schedule or attend both days.

WHERE: Online. The webconference room is equipped with text and audio capabilities. If you have a mic you can vocally interact with others in attendance. You will receive instructions after you register by emailing jerrilynnbthomas@ivwcc.org. Include your name, title, and location in the RSVP.

WHO: The virtual brown bag lunch and eMixer will be led by “Business Experts on Demand” Jerrilynn B. Thomas, CEO of the International Virtual Women’s Chamber of Commerce; Jennifer Large, founder of Under the Looking Glass; Penny Haynes, founder of 1st Podcasting Publishing; Diane Carter, founder of sam101.com; and Glenda Hinz, founder of HINZtime Virtual Assistance.

Virtual Brown Bag Lunch & eMixer Overview
• How to help your clients/members utilize online networking to expand their marketing reach.
• How to create an online radio show to keep your clients/members updated while growing your WBC’s revenue.
• How to brand your WBC and create e-books to generate a new income stream.
• How to teach your clients/members to effectively sell online.
• How to introduce virtual outsourcing to your clients/members to help them focus on their revenue generating activities.

REGISTRATION: There is no cost to participate in the introductory virtual brown bag lunch and eMixer. You have the option to attend the event on both dates. RSVP is required to jerrilynnbthomas@ivwcc.org. Include your name, title, and location in the RSVP.