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Category Archives: Taglines

I’ll be back as soon as possible with more tips on POWERBranding, marketing and digital publishing. In the mean time if I can be of any help please contact me.

Diane Carter
http://www.sam101.com

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sam101.com is a renowned POWERBranding and digital publishing company based in Atlanta, GA.

POWERBranding raises the bar of your company.

Enter our online contest simply by posting a response to this entry at http://sam101.com/category/branding/ telling me why you need a free POWERBranding logo to brand yourself and or your company.

It starts with a strong company image. POWERBranding is emotional, compelling, it builds from your strengths, your convictions, your strategy, your operating principles and everything you do in your business. It is a substantial alignment of all of these things in concert with your company’s “signature,” “mark,” and or “image.”

Contest starts on June 4, 2007 and ends June 18, 2007.

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Descriptive describes the service, product or brand
• UPS – Moving at the speed of business

Provocative provoke thought
• Dairy Council – Got Milk?

Specific establishes leadership in an industry
• Volkswagen – Drivers wanted

Imperative demands action
• Nike – Just do it

Superlative positions the company as best in its class
• BMW – The ultimate driving machine

POWERAction:
Begin writing you tagline.
Brainstorm and write do
wn what comes to mind.
NO editing at this point.
Organize them into the above categories.
Start crossing off the taglines that do not meet your company’s criteria, strategy or style.
Rewrite the tags that need power WOW! or definition to them.
Narrow your list to the top three.
Get a few opinions on the final three taglines but DO NOT use a consensus to make your final decision. Consensus brings mediocrity that will not help you stand out from your competitors.
Finally make you decision and immediately move to implement it!

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

There are different types of taglines for different types of company strategies and company styles.

• Descriptive describes the service, product or brand
• Provocative provoke thought
• Specific establishes leadership in an industry
• Imperative demands action
• Superlative positions the company as best in its class

POWERAction:
Ask yourself:
1. Does your tagline fit one of the above types?
2. Can it be tweaked to fit one?
3. If so, which one fits your company strategy and style best?

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me.

A Tagline Can Extract The Heart of a Brand
1. It must be short
2. It must differentiated you from your competitors
3. It has to be unique
4. It should it evoke an emotional response
5. It must create interest
6. It should be easy to remember
7. It should capture your brand essence

Taglines are also often difficult to create and have shorter life spans than your visual image.

POWERAction:
Ask yourself:
• Does it live by the seven basics above?

If you answered no it is time to revamp and/or recreate your company tagline.

Our prices are NOT guaranteed to be the lowest, but our service is guaranteed to be 100% better than anybody else’s service! Contact me today.